Fashion Communication at SID

Fashion Communication is one of the newest and most exciting avenues to open up in the fashion and lifestyle industry. With globalization, a number of prêt and luxury brands have mushroomed in the Indian retail market. Moreover, in today’s competitive scenario, the success of a brand is measured by its unique identity and experience, thus creating a great demand for fashion communication professionals.

The 4 year Fashion Communication programme at Symbiosis Institute of Design covers areas such as graphic design, visual merchandising, exhibition and space design, branding and publication design, event design and art direction, fashion and trend forecasting and fashion styling specific to the fashion and lifestyle industry.

Upon graduation, the students are well versed with the knowledge to interrogate fashion through research and practice and contribute to the future direction of fashion and lifestyle industry. Many graduates start their own independent design practice, while others work as fashion stylists, retail space designers, visual merchandisers, event and set designers, art directors, fashion and trend forecasters, brand visualizers and graphic designers.

Our graduates work in all aspects of the emerging global fashion and lifestyle industry, with brands such as Yash Raj Films, Delloite Digital, Vogue, Harper’s Bazaar, Elle, Grazia, Genesis Luxury, Levis, Nida Mahmood, Love and other Bugs, Aastha Sharma, Riya Kapoor, Pernia’s Pop up Shop, Pantaloons, Shoppers Stop, Encompass, Showtime, JWT, Ogilvy & Mather, Upasana, Ami Patel, Quirk Box, Happily Unmarried, Three Minds, Yellow Fishes, Studio J, Purearth Organics and many more.



Course Structure
BACHELOR OF DESIGN – FASHION COMMUNICATION (BATCH 2016 - 20)
Code Course Credits
Semester 3
050221301FC Information Collection and Analysis 3
050221302FC Design Processes and Thinking 4
050221303FC Introduction to Photography 2
050221304FC Fashion Studies 5
050221305FC Visual Merchandising for Fashion Retail 4
050221306FC Introduction to Graphic Design 4
Total 22
Semester 4
050221401FC Digital Design Tools - Visual Media 4
050221402FC Visual Identity Design 4
050221403FC Pattern Sense and Draping 3
050221404FC Materials and Processes for Fashion Retail 4
050221405FC Media and Advertising for Fashion 3
  Elective (Choose any one from 406 and 407)  
050221406FC Fashion Styling 4
050221407FC Typography and Publication Design
Sem Total 22
  Craft Documentation* (12 days)  
Semester 5
050221501FC Craft Documentation Presentation 2
050221502FC Fashion Branding 3
050221503FC Fashion Appreciation 4
050221504FC Basics of Event Design and Planning 3
050221505FC FC Project - 1 6
050221506FC Inter Discipline Elective - 1 4
Total 22
050221507II *Integrated Disaster Management 1
Semester 6
050221601FC Fashion Merchandising, Marketing and Retailing 3
050221602FC Advanced Event Design and Planning 5
050221603FC FC Project - 2 8
050221604FC Portfolio Making 2
050221605FC Inter Discipline Elective - 2 4
Total 22
Semester 7
050221701FC Design Management 4
050221702FC Design Internship Presentation 1
050221703FC Fashion Forecasting 8
050221704FC Recent Developments in Fashion Communication 2
050221705FC FC Project - 3 10
  Degree Project Proposal Study  
Total 25
Semester 8
050221807FC Degree Project - FC 25
  Sem Total 25
050221810FCC Floating Credit Courses 12
OR
050221811GIP Global Immersion Program 12
Total 37
Grand Total 200