Atul Kedia
Director & Professor


Atul Kedia – Director & Professor, is a post graduate in Industrial Design from IDC, IIT Powai with Mechanical Engineering graduation from M S University of Baroda.

He has around 30 years of rich experience in design, research, development, creativity/ innovations & teaching design, working in industry as well as academics. For many years he was holding a key position in VIP Industries Ltd. Nasik. Under his leadership the company could establish its position as one of the top design driven companies in the country.

His recent stint was with University of Petroleum at Dehradun. SoDS – School of Design studies, a new design school has been set up by him from scratch in record time of 2 years.

His principal domain expertise is Automobiles, Consumer Durables, Furniture, Houseware & Plastic product Design & Development. He has track record of hundreds of successful, global and national product launches of innovative products developed Art-2- Part to his credit. He has contributed immensely in establishing innovative image to brands like VIP & Princeware.

He held key positions in the design & research functions in India at University of Petroleum, Tata Autocomp, VIP Industries, Blowplast Ergo, Prince Plactics, Gujarat Narmada Auto Ltd. etc.

He is an excellent trainer and has been nurturing creativity & innovations over the years of his vast field experience. Hundreds of successful designers and engineers today have been trained under him over the period of his professional working. This has become possible as over the years he himself has received professional training in various disciplines and topics ranging from Costing to Creativity. Many of them have been successfully practiced & implemented in day to day working.

He has 8 patents on his name today as innovator & his professional work has received ‘Engineering Achievement Award –1997’ from Institute of Engineers, India & Prestigious National level ‘Golden Peacock Innovation Award –2004’ on behalf of VIP.